Pre-project Questions

– “What is the primary objective for this project?  Are there primary tasks that the users to perform?”

– “What are the success metrics for the redesign of the site?”

– “Who is the targeted demographic?  what is the average age, sex of the consumer?”

– “Can you supply us with current site analytics with the most/least used features of the site?” (This will help us to gauge benchmarks, room for improvement, etc.)

– “What are the biggest areas for improvement on the site?”

– “Are there any upcoming initiatives that will need to be represented on the site?” (example, the launch of a simular product?)

– “Are there any technical limitations?” (ie: CMS)

– “What is your solution for Mobile?” Are you building a responsive site? Are you building a separate site?

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Posted in Projects, UX

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