– “What is the primary objective for this project? Are there primary tasks that the users to perform?”
– “What are the success metrics for the redesign of the site?”
– “Who is the targeted demographic? what is the average age, sex of the consumer?”
– “Can you supply us with current site analytics with the most/least used features of the site?” (This will help us to gauge benchmarks, room for improvement, etc.)
– “What are the biggest areas for improvement on the site?”
– “Are there any upcoming initiatives that will need to be represented on the site?” (example, the launch of a simular product?)
– “Are there any technical limitations?” (ie: CMS)
– “What is your solution for Mobile?” Are you building a responsive site? Are you building a separate site?