- Many of the world’s most successful car companies share something in common: they don’t just settle for making great cars; they offer something more. BMW, Mercedes, and Volkswagen sell an experience – a vision of driving. As an owner, they make you feel as though you’re part of something larger. Do you remember Volkswagon’s Fahrvergnügen campaign?
- At the end of the day that’s what good UX design is all about: giving people a product or service that amplifies (or transcends) their experience.
- Design is not just what it looks like and feels like. Design is how it works.
- Good design doesn’t showcase a company’s vision so much as it enables that company’s users to tell a story. User experience design, then, encompasses everything from the initial idea to the last pixel on a page. It is about performance and efficiency, intellect and emotion. It is about solving problems and finding the optimal way to affect users with a sense of purpose.
- The best way to avoid (almost all) of the common traps is to never forget that good design centers around serving content – be that a message or an idea.